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Executive Forum announces Keynote - Jan Kestle, Environics Analytics

February 19, 2019 12:30 PM | Anonymous

Join us on May 2, 2019 to learn some of the answers on a host of related questions.

Day 2 Executive Forum is the second of Two full days of sessions planned to address the importance of geospatial and information to the successful realization of Smart initiatives. Topics will cover geospatial, privacy, data essentials, challenges, opportunities, and much more…  

Register Select: Early Bird May 2, Day 2.  Early Bird until March 15

BeSpatial /BeSmart'19 Opening Insights re Smart

 Jan Kestle, President, Environics Analytics

Insight: We live in an era of evidence-based decision-making. Businesses and governments alike are expected to use data and technology to make better and smarter decisions. But how well analysts use the wide variety of available data is the single biggest contributor to the outcome. Normalizing, weighting, standardizing, anonymizing and integrating all types of data to transform them into insights—that’s the challenge. Data scientists require in-depth knowledge of how the data were assembled, what is allowed under both the law and “good ethics” and what methods are best suited to which business problems.

In our view at Environics Analytics, GIS and spatial analysis experts have demonstrated over the past three decades that geography is the secret sauce in making big data usable. The popular tagline from Esri in the ’90s—“everything happens somewhere”—has never been more timely. Whether analysts are looking at overtly spatial problems or just trying to get an integrated view of citizens and patrons, spatial analysis is an underused “best practice” in privacy-compliant and accurate data transformation. And when we are looking at the development of SMART cities, the data sources and technology can be the foundation of transformative thinking.

At BeSpatial 2019 the world of public policy, technology, methodology, ethics and program delivery will come together in a single event with people and topics crossing the “silos”. The data are there. The tech is there. The question is whether the will is there to change the culture and move us forward to SMART? Join the dialogue—help make it happen.

Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM5 segmentation system, WealthScapes financial database and ENVISION5 business intelligence platform, among other data-based products.

Over the years, Jan has helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Prior to founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, she is a member of the National Statistics Council, the Board of Directors of the Canadian Marketing Association and the Advisory Board of Ryerson University School of Geography. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from the University of Western Ontario.

BeSpatial /BeSmart'19 Executive Forum Panel Topics

1. Data Analytics, Open Data and Smart Business Decisions

2. Legal and political challenges in data collection and access
3. Community Broadband and Economic Development
4. Public-Private Partnership (P3), Challenges and Opportunities  
5. Benchmarking Leading Practices, Canadian Smart Cities Challenge
6. Building Smart Cities and Communities of the Future

You are Invited: BeSpatial / BeSmart'19: Creating Business Value and Social Impact   

Executive Forum Event: May 2, 2019 

Bayview Club, 25 Fairway Drive, Thornhill L3T 3X1

REGISTER Today!  Early Bird until March 15


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