Building for the future using mobile movement data and GIS tools
Presenters: Jan Kestle, President, Founder and Rupen Seoni, Chief Revenue Officer, Environics Analytics
For decades, access to current data on the Canadian population—across thousands of data points and at a high level of geographic granularity—has been an invaluable asset for marketers, statisticians and geospatial professionals. In recent years, with the emergence of mobile movement data, the potential for more timely and local insights became possible, but the large data feeds were often still too raw and difficult to use or integrate into existing applications.
When COVID-19 hit, Environics Analytics pursued the opportunity to invest for the future and hasten its pace of innovation by creating pandemic recovery tools to support its partners in the GIS and analytics space across all industries. This session will focus on EA’s strategic redeployment of its talented staff and resources to advance its mobile movement data by weighting and projecting it to the general population, developing over 100,000 geofences and to make the data much easier to use so that near real-time insights on the movement behaviours of Canadians are available in this rapidly changing environment.